Author Topic: Newsroom in the new age  (Read 575 times)

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Offline thaiga

Newsroom in the new age
« on: August 28, 2012, 11:31:59 AM »
Top media professionals, academics and representatives of advertising agencies attended the launch of what Nation Multimedia Group described as one of its most revolutionary steps to date - a convergent newsroom.


Nation Multimedia chairman Suthichai Yoon, standing at centre, leads Nation Group editors in yesterday

The visitors witnessed how senior editors of all NMG media outlets work together in a sophisticated news centre and utilise the social media to improve both the pace and quality of content.

NMG chairman Suthichai Yoon told the visitors the key to success in launching the convergent newsroom was persuading journalists from different platforms to work together with consumers' best interest in mind.

The convergent newsroom serves two basic needs of news consumers - fast and accurate breaking news, as well as value-added content that follows initial reports.

Suthichai insisted that the system, the most comprehensive in Asia, will encourage creativity as journalists involved must constantly think "outside the box" in order to fulfil their tasks for each platform, not least their own.

"When they worked separately, there were greater chances of them trying to do what they guessed their peers were doing. They wanted to be in that comfort zone. Not anymore. Now that they really know what the others are doing, the journalists will automatically become creative to avoid looking just the same as the others," Suthichai said.

NMG's convergent newsroom brings together print, online and broadcast editors. It's a two-way news management centre that receives a constant stream of information and hands out assignments after thorough discussion among the experienced journalists.

Suthichai said NMG's strong synergy culture allowed it to implement what other big media companies may consider difficult or impossible. The convergent newsroom was launched ahead of the upcoming Krungthep Turakij TV, a comprehensive business news channel, which will officially go on air on September 9.
Anyone who goes to a psychiatrist should have his head examined.
 

sicho

  • Guest
Re: Newsroom in the new age
« Reply #1 on: August 28, 2012, 12:12:09 PM »
It becomes easier to influence them to follow the same line.
 

Online Taman Tun

Re: Newsroom in the new age
« Reply #2 on: August 28, 2012, 05:38:40 PM »
will encourage creativity as journalists involved must constantly think "outside the box" in order to fulfil their tasks for each platform, not least their own.

"Creative" journalism.  Just what we need.
We are masters of the unsaid words, but slaves of those we let slip out. Churchill
 

sicho

  • Guest
Re: Newsroom in the new age
« Reply #3 on: August 28, 2012, 05:52:31 PM »
will encourage creativity as journalists involved must constantly think "outside the box" in order to fulfil their tasks for each platform, not least their own.

"Creative" journalism.  Just what we need.

Why not? We already have creative statements from government.
 

 



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