Author Topic: Software innovation expands domestically and internationall  (Read 1187 times)

Offline Johnnie F.

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Software innovation expands domestically and internationall
« on: January 13, 2010, 11:48:46 AM »
Software innovation expands domestically and internationally

Software Park Thailand will join forces with alliances and provincial parks to achieve its 2010 mission of "Differentiation of business with IT innovation".

Suwipa Wanasathop sees exciting opportunities for Thai software in the global market.
The software park concept has been expanded into the regional areas, operated by both government agencies and the private sector and has been established in major provinces including Chiang Mai, Phuket, Nakhon Ratchasima and Khon Kaen.

According to Software Park director Suwipa Wanasathop, there is a huge demand for software in upcountry areas and regional parks can encourage the growth of the industry of Thailand.

She noted that those regional parks can play important roles in creating employment in the provinces.

Apart from the provincial parks, which include Chiang Mai Techno Park, Chiang Mai Business Park, Software Park Phuket, Korat Software Park and Korat Cyber City in Nakhon Ratchasima, Khon Kaen Software Business Cluster and ESAAN Software Park in Khon Kaen, there will be another park in Bangkok operated by private sector.

Software Park Thailand will sign an MoU with Cyber World Tower, on Rachadapisek Road, and the park is scheduled to begin operations soon. This will facilitate those who live in the mid town area.

"Our job is to support and give advice to the alliances. Every park will work as partnership and bring value added service to the business," Suwipa said.

She added that people in the industry must have IT DNA instilled in them. To survive in the present condition, they cannot live by conventional modes, but must have their own innovative products and services.

The Park will address the "BEST" strategy as the director explained that the key elements comprise Business platforms, Empowering people and process platforms, Social and knowledge platforms, and Technology-enabling platforms.

Based on the business platform is an attempt to establish a meeting point of people who have ideas and those who have money, or venture capital, by leading the innovation to commercialisation.

There will be business matching and buyer talks for large enterprises such as Thai Airways to talk about business processes with software companies who can offer solutions. There will be discussions with many industries, which will be encouraged to adopt IT to boost productivity and efficiency, and also the "Open house R&D" in which Software Park will work with Mahidol University to deliver some 50 research projects to the companies so that some may further develop add-on solutions. These are the platforms to lead innovation and will be offered as total solutions for users.

Suwipa noted that the agency will continue promoting the training as it's a critical part of empowering people and process.

This year, the agency will launch cloud computing by adopting tools such as Microsoft's WebsiteSpark.

Three vertical sectors - tourism, healthcare and food - will be the first that the park will attempt to make "smart" by adopting IT utilisation.

"Those are the key sectors that contribute major income to Thailand and now we are going to build a mindset to the worldwide market that we have quality software to deliver capable business processes in the tourism, healthcare and food industries," the director said.

Software Park has teamed up with the Office of Small and Medium Enterprises Promotion (OSMEP), taking Thai software firms to explore the market opportunities of digital content in Korea.

Some 30 delegates of 16 companies are currently visiting Korea (Jan 11-15) with the goal of business matching between Thai and Korean counterparts.

The program, supported by the Government's Thai Kem-Khaeng budget, covers technology site visits and business visits in which Thai entrepreneurs will have a chance to witness the procedures of innovation creation in Korea.

The team of Software Park Thailand will meet the National IT Industry Promotion Agency (NIPA) of Korea.

This program will enhance the capabilities of Thai SMEs and expand the targeted countries, Asean plus six, said Suwipa.

The director added that Korea is a giant in the digital content business and has a nationwide broadband infrastructure environment to facilitate software developers.

Korea very much depends on digital content export and is worried about the shrinking buying power in the global market, thus has to search for alternative locations where the best quality of production can be achieved at the lowest cost. "If we can catch this strand, it will be a good opportunity for Thailand," said Suwipa.

Partnering with Korean companies and delivering quality products to the region is also another opportunity for Thailand, she said.

"We absolutely should explore the opportunity of how Thai companies can expand to the Korean market, and we can learn whether we can do outsourcing, and what kinds," Suwipa added.

She concluded that it's possible to start by finding partners and have them come to Thailand. The partnership could then lead to technology transfer.

Bangkok Post

 



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