Author Topic: Siam@Siam to manage two more hotels (1 in Korat)  (Read 703 times)


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Siam@Siam to manage two more hotels (1 in Korat)
« on: March 31, 2010, 12:33:04 AM »
Siam@Siam to manage two more hotels

Siam@Siam Hotel Group plans to add two new hotels to its management roster in the next two years, its executive director said.

One hotel will be in Bangkok and the other in Khao Yai National Park in Nakhon Ratchasima province.

The Bangkok project will transform an existing residential tower block into a hotel to be called M Mode Hotel.

Located on Sathorn Road next to the Surasak Skytrain station, the hotel will be the group's fourth property, joining Siam@Siam Bangkok, Istyle Hotel in Bangkok and the Crown Lanta Resort on Krabi province's Koh Lanta Yai.

Sanya Saengboon, executive director of Siam@Siam Hotel Bangkok, said the group had signed a 20-year contract with the owner of the residential property.

Siam@Siam Hotel Group aims to become a major player in the country's niche boutique-hotel market. Its main target clients are Asian and Western business travellers.

Average room rates at the new Bangkok project will be Bt4,000 to Bt5,000, similar to those of four-star hotels in the capital.

"We plan to start operating the hotel within the next 20 months," Sanya said.

The group unveiled its plans for the 220-room project at the International Tourism Bourse, the world's largest tourism trade fair, held in Berlin from March 11 to 14.

Sanya said the group planned to begin managing the Phu Thab Fah hotel now being built in Khao Yai National Park within two years.

The hotel will feature villas, a wellness centre and spa, yoga facilities and health activities.

Located on a 200- to 300-rai site, the project is aimed at health-conscious high-end travellers looking to experience nature, Sanya said.

Siam@Siam Hotel Group plans to expand its hotel-management operations across the country and to become a key player in the boutique and designer-hotel market, the executive director said.

Each of its existing projects is quite different, giving the firm a diverse range of clients, he added.

Siam@Siam Hotel Bangkok, the firm's flagship property, has a 90-per-cent average occupancy rate.

The Nation