Author Topic: why 7-11 the most popular convenience store  (Read 11492 times)

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Offline thaiga

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why 7-11 the most popular convenience store
« on: October 16, 2012, 10:05:48 PM »
It is obvious why 7-11  is the most popular convenience store  is in Thailand.

 If two such stores open next door to each other, the 7-Eleven store nearly always wins.One of the best things that they do are the promotional campaigns. In Thailand at the moment we are celebrating the Vegetarian Festival. To make it easier for their customers, they have brought out a series of ready cooked microwave meals.


In Thailand at the moment we are celebrating the Vegetarian Festival. To make it easier for their customers, they have brought out a series of ready cooked microwave meals.


The first dish at the top of the page is stir-fried basil (ข้าวกะเพราทรงเครื่องเจ). It is 29 Baht. The above dishes are Top left: Hong Kong Noodles (หมี่ฮ่องกงเจ) 35 Baht | Top right: Duck curry (ข้าวแกงเผ็ดเป็ดย่างเจ) 35 Baht | Bottom left: Green beans stir-fried in chili paste (ข้าวผัดพริกขิงเจ) 29 Baht | Bottom right: Glass noodles stir-fry (เป๋าฮื้ออบวุ้นเส้นเจ) 35 Baht. The final dish, below, is laab jay (ข้าวลาบเจ) which costs 29 Baht.



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Re: why 7-11 the most popular convenience store
« Reply #1 on: October 17, 2012, 08:14:48 AM »
Does anyone know whether what you see in the pics. is what you get?  :)




Offline Johnnie F.

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Re: why 7-11 the most popular convenience store
« Reply #2 on: October 17, 2012, 08:28:50 AM »
Opposite to some single entrepreneurs those big chains like 7/11 do train their staff to make the product appear uniform in appearance and quality. So chances are pretty good that you get what is shown on the ad.
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Re: why 7-11 the most popular convenience store
« Reply #3 on: October 17, 2012, 10:12:43 AM »
7-11 in Thailand is impressive. CPF, the country franchise holder, does a very good job in ensuring that the standards are maintained by the individual franchisees and provides a great deal of support to them. I've noticed that delivery trucks are accompanied by shelf stackers so that shop staff can continue with their normal work.

Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #4 on: October 17, 2012, 11:53:52 AM »
Does anyone know whether what you see in the pics. is what you get?  :)
what do you wanit on a plate   

 jokes aside i couldn't fault the staff at my local 7 11
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Re: why 7-11 the most popular convenience store
« Reply #5 on: October 17, 2012, 12:17:40 PM »
I once thought about buying that number, in the days when such foolishness seemed cool, but it was owned by a local authority in Cornwall. Probably it's on the limousine of some Mayor. I wouldn't want those funny little stars on it, though.

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Re: why 7-11 the most popular convenience store
« Reply #6 on: October 17, 2012, 08:42:02 PM »
Well here in Nong KI the 7-11 is just 2 doors from the Tesco Lotus & I would say Tesco's is winning hands down......In Chok Chai where they are next door to each other its more obvious Tesco's is Beating 7-11 into the wall!!
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Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #7 on: October 18, 2012, 04:20:17 PM »
They aint doing so well in the uk

More gloom for Britain's High Streets as household retail names close 32 stores a DAY over the summer

http://www.dailymail.co.uk/news/article-2219458/More-gloom-Britains-High-Streets-household-retail-names-close-32-stores-A-DAY-summer.html

Tesco has talked about trying to sell off some of its large Extra stores and rent out space in others
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Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #8 on: October 18, 2012, 06:12:58 PM »
7-11 in Thailand is impressive. CPF, the country franchise holder, does a very good job in ensuring that the standards are maintained by the individual franchisees and provides a great deal of support to them. I've noticed that delivery trucks are accompanied by shelf stackers so that shop staff can continue with their normal work.
+1   7-11 workers are among the best paid shop assistants in Thailand.
But they do need to have completed high school education to get the job.

post from #1 WinnieTheKhwai  t/v

Yesterday while at a downtown 7-Eleven I noticed a 'Tip Box' near the  cash register.  At first I thought 'WTF?!' but after thinking about it I  now think it makes sense. 

First of all I sometimes hear from people for whom anything smaller than  20 baht, less than $1 is simply not worth carrying around; so that  could be easily deposited in the tip box.

Secondly, 7-Eleven staff these days provide a whole lot of extra  services.  By the time they're done with me, they probably deserve that  10 baht more than the bargirl around the corner who does far less real  work for a living.  For example, the 7-Eleven girl will microwave my  Footlong-Bite-Cheese, then cut it in bite sized pieces on a cutting  board before adding it into a small bag for me.  When she's done with  that, I hand her my cell phone so she can top up my balance by entering  the 1-2-Call code; I always mess that up.  Next I pay some of my bills,  this is really a great service, meaning you don't have to hike to  telephone and electricity offices.

By this time there's usually quite a line behind me, but the 7-Eleven  cashier has really provided a great service with a smile.  So.. when  paying with a 20 baht note for the can of coke I also purchased I can  easily imagine feeling tempted to deposit the returned 7 baht change  into the tip box.   

What do you think; yay or nay?

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Re: why 7-11 the most popular convenience store
« Reply #9 on: October 18, 2012, 08:15:33 PM »
A lot of the potential future employees attend the University of 7-11 where they are trained for that sort of thing.  There's one down the street from the Walrus on the left.

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Re: why 7-11 the most popular convenience store
« Reply #10 on: October 18, 2012, 08:33:18 PM »
I like 7-11 a lot for what it offers but the cashiers still have to learn that customers should wait their turn in a queue.

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Re: why 7-11 the most popular convenience store
« Reply #11 on: October 19, 2012, 01:49:27 PM »
There are Tesco Express and 7-11 close where my house is. Prices are more or less the same but I prefer to go to 7-11 because the cashier is more attentive and friendly than another one.  :)

Offline thaiga

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Re: Thailand Post asks People NOT to use 7-11 Stamps to Send Letters
« Reply #12 on: October 19, 2012, 02:25:08 PM »

If you don’t know already, 7-Eleven are running a popular promotional campaign at the moment for people to collect stamps. You can exchange these for various gifts in their store.



Thai kids are going crazy over this, collecting all the different stamps in the series. Although you can exchange these stamps for various items, you cannot use them at the post office. Recently there has been a picture circulating on social media of an envelope with 7-Eleven stamps on it. It looks like they have even been cancelled with an official post office stamp. If this picture is genuine, then it means someone successfully used these fake stamps to send a letter. Thailand Post has released a statement now telling people NOT to use the 7-Eleven stamps to send letters. 7-Eleven has also come out with an apology for misleading people about the use of these special stamps



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Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #13 on: October 27, 2012, 02:11:09 PM »
7-Eleven at Don Mueang Airport

Good to see a 7-Eleven flightside at Don Mueang Airport. No over-priced bottles of water here. Buy low-priced snacks while waiting for your flight.

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Offline thaiga

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Re: 7-11 convenience store Seventh Heaven: The meat you need to beat
« Reply #14 on: November 05, 2012, 03:43:43 PM »
A new burger joint seems to open its doors in Bangkok once every three hours. Seriously, restaurateurs – why bother? Everyone’s favorite convenience store chain has a comprehensive range of burger-like products at prices you have no chance of competing with.

We can only presume this little guy is the culinary brains behind these fine products. Here, he's saying "Everything is delicious kraaap!" And we have to agree. Keep up the good work, chef!

And they’re doing creative things – crazy things – with the meat-product form. Donut-burger hybrids. Buns made from sticky rice. This. With a 7-Eleven on every corner, do you really expect anyone to plough their way through the Bangkok traffic only to pay through the nose for an artisanal Wagyu burger with gorgonzola, heirloom tomatoes and fried pancetta? Jokers. Here’s the meat you need to beat.

Bites

In 7-Eleven world, sausages are called “Bites”. Because that’s what you do to sausages. You bite them. The Bites are displayed at the counter in a sealed chamber with a transparent plastic lid. Under bright lighting, they revolve on an array of black cylinders. Inexorably they spin, like the planets. Their shiny surfaces glisten. Yes, even when it comes to mechanically reconstituted meat products, there is wonder. It almost seems wrong to have them plucked from this perfect little world, sliced, dropped into a bag and smothered in ketchup and mustard. But we do it, because at 4am our devolved selves have to. The occasional fragment of bone or cartilage, in perhaps one in five slices of a Bite, adds a frisson of excitement – will this mouthful be a smooth ride, or will it contain a crunchy surprise?

Cheese Bite

The launch of the Cheese Bite (THB13) a few years ago was when it became clear 7-Eleven meant business when it came to meat products.

Full story
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Offline thaiga

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Re: 7-11 rise of a junk food empire
« Reply #15 on: November 22, 2012, 11:19:24 PM »
For the first time in human history, more people are obese than hungry. It's a new reality that stretches from the 7-Elevens of Southeast Asia to the debt-stricken countries of Europe and everywhere else in between. GlobalPost investigates a fat, fat planet.


Like many Thai teenagers, Khaotip Teesukha considers good food a birthright. Some of the best cuisine her culture has to offer — pungent soups and curries, chili-flecked papaya salads — are sold on almost every Bangkok street for the equivalent of one dollar.

What 19-year-old Khaotip categorizes as “good food,” however, may surprise you. Her typical breakfast is a microwaved square of white bread stuffed with processed ham and Crayola-yellow goopy cheese. Or occasionally a “Big Bite” hot dog wiener, sliced into bits, dumped into a plastic bag and eaten with a skewer. “It’s delicious,” she said.

The purveyor of these snacks is 7-Eleven, the Texas-born chain that has become an inextricable part of the landscape in Thailand and beyond. As the developing world’s pace of life more closely resembles the Western rat race, 7-Eleven is increasingly a source of instant, low-quality nourishment for Thais, Malaysians and Filipinos on the go.

“Going to 7-Eleven every day is unavoidable for most people,” said Khaotip, a university student. “If I’m in a hurry to avoid traffic, which is every day, I need food really fast. I just want something warm and filling.”

The omnipresence of 7-Eleven in Thailand is particularly striking. Thailand’s number of franchises, now at about 6,800 according to corporate reports, has become nearly neck-and-neck with the United States’ 6,900 shops — all while Thailand’s population stands at roughly one-fifth the size of America’s.

No corporate entity is so entrenched in Thai lives. The Thai 7-Eleven motto — “Your intimate friend, always close by” — rings true: Thai 7-Eleven shops have expanded by roughly 500 franchises per year and sometimes face each other from across Bangkok streets. The chorus of a popular Thai country song goes “I won’t be your 7-Eleven any more,” a female singer’s ultimatum to a lover who darts in and out of her life like a quickie mart shopper.

Across Southeast Asia, 7-Eleven’s empire is growing: 1,300 shops in Malaysia, where 7-Eleven is the No. 1 convenience store, and 700-plus in the Philippines. Indonesia’s small-but-growing stock of 70 shops are marketed to a fast-growing middle class: Jakarta franchises are sometimes outfitted with cafe decor and free wi-fi signals.

The shops often adapt to their local habitat. 7-Elevens in Muslim-majority Malaysia serve only halal foods. Philippine 7-Elevens stir goodwill by literally bringing light to run-down neighborhoods. A corporate memo describes how lighting fixtures in front of 7-Elevens “drove away drug addicts at formerly dark street corners” and “made the store a safe haven for young women alighting from commuter vehicles.”

Thai 7-Elevens sell pizza slices meant to evoke the flavors of “Tom Yum,” the nation’s famously spicy seafood soup. Another unorthodox culinary mashup, burgers paired with molded discs of sticky rice as “buns,” are one of college student Nachornipa Utanarakorn’s favorite snacks. “I’m from Isaan [a Thai region known for rice farming] so I love sticky rice,” she said.

But however convenient, 7-Eleven is also a major supplier of unhealthy food in a region getting fatter by the year.

Southeast Asian countries that have ascended to what the World Bank calls “upper-middle income” status — namely Thailand and Malaysia — are growing pudgier as they’re growing richer. According to World Health Organization statistics, about 30 percent of Thailand’s population is overweight as is 48 percent of Malaysia’s population. Even in the Philippines, where development stubbornly lags behind its regional neighbors, 25 percent of the country is considered overweight.

The rise in obesity rates is blamed on a host of factors: the prevalence of fast food, a declining agricultural society and motorized vehicles. But one of the biggest culprits is one of 7-Eleven’s best-selling products: sodas and sweet beverages, according to Thai dentist and researcher Chantana Ungchusak, a core member of the Thai government-aligned “Sweet Enough Network.” The network is specifically designed to curb soda addiction in young kids.

“The problem is that sugary products are sold everywhere, on every street. If you look at the market share of soda, it’s always increasing,” she said. An Asia Pacific Journal of Clinical Nutrition study found that Thai college students typically consume 17 teaspoons of sugar per day, mostly via soda. That figure falls in line with that of their counterparts in America. Doctors typically recommend no more than six teaspoons per day.

“For adults, it’s their liberty to do what they want and see any information they want,” Chantana said. “For children, they should do a better job of controlling the advertising.”

But health advocates are not only up against ad budgets of soda and candy giants, which often count 7-Elevens as their primary points of sale. They’re up against the pervasive influence of 7-Eleven itself.

In Thailand, 7-Eleven runs television ads around the clock. Savvy marketers have even devised a slapstick show called “Sausage Mansion” featuring non-stop product placement promoting 7-Eleven products with an emphasis on hot dogs. (Thai 7-Eleven franchises are controlled by an agro-conglomerate called Charoen Pokphand, which also owns industrial pork farms and a cable TV provider.) The show’s characters are given names such as “Soda” and “Sausage.”

Though 7-Eleven offers an easy whipping boy for Asian food purists, who fret that processed food is upending centuries of culinary tradition, few would equate cheap dumplings and frankfurters with home cooking.

“I would never compare it to mom’s food,” Khaotip said. “I wouldn’t even compare it to made-to-order street food. But it’s warm, tasty and I’m used to their sandwiches. I’ve never ordered a sandwich anywhere but 7-Eleven so I really don’t know the difference.”

http://www.globalpost.com/dispatch/news/regions/asia-pacific/121115/7-eleven-southeast-asia-junk-food-empire
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Re: why 7-11 the most popular convenience store
« Reply #16 on: November 24, 2012, 08:04:00 AM »
Here in Taman Tun Dr. Ismail we have a 7-11.  Very unfriendly staff who keep the beer cabinet padlocked.  Just round the corner is a K-K which is the local equivalent of 7-11.  The staff there are all Pakistani/Bangla guys..very friendly and helpful.  Also they do a range of fresh fruit and veg  which makes a change from the bland 7-11 fare.
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Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #17 on: November 24, 2012, 06:30:30 PM »

kk also owns KK Motorsports, a motorcycle spare parts shop and KK Kopitiam restaurant.



and kk say's

“I foresee a bright future for our mini-supermarket business as the demand is there, not only in the country but also overseas, especially countries with a huge population,” he says.
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Re: why 7-11 the most popular convenience store
« Reply #18 on: November 24, 2012, 07:35:00 PM »
Good work, Thaiga. That looks just like the place round the corner from me.  Behind the counter they have a "Villain of the week" feature....the latest shoplifter captured on CCTV.  If they expand into Thailand then you will never want to visit 7-11 ever again. 
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Offline thaiga

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Re: CCTV Shows Frenchman Slapping 7-Eleven Clerk
« Reply #19 on: December 05, 2012, 06:04:16 PM »
PATTAYA: -- A 44-year-old drunken Frenchman was arrested for assaulting employees at a 7-Eleven store on Walking Street.

He had demanded a refund on a 50 THB pre-paid phone card after it was entered in his phone. When refused, he hurled his phone at employees and slapped an assistant manager’s face.



PATTAYA – December 5, 2012 [PDN]; at 5:30 a.m., a report of a foreigner assaulting 7-Eleven employees on Walking Street was received by Pol. Capt. Sathien Ratchaphongthai, Deputy Inspector, Pattaya police station, Chonburi province.

Police arrived at the scene and found the female staff arguing with the drunken foreigner, identified as Mr. Eric Carmel, age 44, nationality French. The police stopped the argument and investigated. The assistant manager, Ms. Wanpen Buadaeng, age 31, told police she had been slapped in her face by the foreigner, which left a bruise.

She described the events leading up to the violence. The drunken foreign man had entered the shop to buy a 50 THB True Move online pre-paid card for his mobile phone. A female employee refilled his phone with the phone card, and asked him for the 50 THB. The foreigner handed over a 50 THB bill and a 2 THB coin, so she gave him back the coin.

The clerk then informed the foreign man to wait for the SMS notice in his mobile phone, showing his phone was refilled. But the foreign man began shouting that the staff still didn’t refill his mobile phone, and he asked for the money back.

So the clerk asked to see his mobile phone. She saw the SMS notice stating that his phone had been refilled for the 50 THB amount. So she told the foreign man to check his mobile phone again to see the SMS notice, but the man didn’t believe her.

The drunken Frenchman threw his mobile phone at the staff, and shouted to scold the clerk very loudly. He demanded his 50 THB back, including the 2 THB coin too, even though the clerk had earlier returned his 2 THB coin.

Then the assistant manager Ms. Wanpen saw the commotion. She also noticed that other customers in the shop were getting frightened by the raging drunk foreigner. So Ms. Wanpen went to assist the staff. She looked at the Frenchman’s mobile phone, and saw the SMS message saying the system had refilled the 50 THB money for him.

So she told the foreign man to look at his phone to see that the staff didn’t cheat him. She then asked the man to leave the shop, but he didn’t listen to her. The foreigner threw the mobile phone at Ms. Wanpen and used his right hand to slap at her face severely until she got injured.

         

Ms. Wanpen tried to fight against the drunken Frenchman to protect herself, but she could not fight because she is a woman. So the staff and other customers in the shop who saw the foreigner was beating her rushed to assist her, and then notified the police.

Ms. Wanpen will ask the police to prosecute this foreign man because he beat her until she got injured. She also had evidence of CCTV footage that recorded the event of this foreign man beating her.

The drunk Frenchman confessed to the police that he had a quarrel with the female staff in 7-Eleven shop. But he claimed that he didn’t beat the staff. He told the police to check the CCTV in the shop to see that the female staff beat him first. But after checking the CCTV, police saw that this foreign man had beaten the staff first by slapping at Ms. Wanpen’s face.

So the drunken Frenchman confessed that he beat the female staff first. Then he tried to apologize, and pleaded with the staff not to prosecute him. But the injured slapping victim still confirmed to the police to prosecute this foreign man. Therefore, the police restrained both of them to see the investigation officer to investigate and prosecute the foreign man according to the law.
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Re: why 7-11 the most popular convenience store
« Reply #20 on: December 05, 2012, 09:41:48 PM »
"she could not fight because she is a woman"

 ::)

Offline thaiga

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Re: 7-Eleven operator ready for battle
« Reply #21 on: December 06, 2012, 04:39:41 PM »
CP All preps for coming store wars

CP All Plc, the operator of 7-Eleven convenience stores, will adopt various strategies to do battle with the Family Mart, Lawson, Mini Big C and Tesco Express brands next year.

Central Retail Corporation's Family Mart, Saha Group's Lawson, Tesco and Big C are all trying to attract more customers.

They all want to latch onto the higher purchasing power of customers and cash in on the bigger customer base.

When Asean becomes a single market due to the implementation of the Asean Economic Community in 2016, more foreign investment and tourists are likely to come to Thailand.

At a seminar on "Thailand's Retail Outlook in 2013" earlier this week, retail gurus agreed that convenience stores are the rising star in the retail sector for expansion next year.

Suwit Kingkaew, president of the Development of Thai Capital Retailers Association, said the increase in the minimum wage to 300 baht throughout the country and higher incomes from rising farm product prices would increase purchasing power.

These factors will stimulate all convenience store operators to speed up their investments next year.

Mr Suwit forecast that at least 1,000 new convenience stores from all chains will be opened in 2013, higher than the average of 750-800 in previous years.

Piyawat Titasattaworakul, president of CP All, said as the market has many positive factors, the company will open 540 new 7-Eleven stores next year, up from 450-500 new outlets this year.

"Customers will see and touch many big changes at our 7-Eleven convenience stores next year, from product merchandise to premium offerings," Mr Piyawat said.

CP All will not only offer unique products but also have premium products for redemption. Trendy items will be added at its stores.

More international brands will be available at 7-Eleven stores, particularly at tourist destinations where staff who can speak Chinese, Japanese or English will communicate with customers.

Mr Piyawat said Thai households are smaller than in the past and customers have less time and loyalty, so the company will offer more products responding to their requirements, particularly their interest in health and the environment.

Logistics will be adjusted to reduce costs, but the government has to support the private sector with new know-how, said Mr Piyawat.

Mr Suwit, who is also with 7-Eleven, estimated the convenience store segment will grow by 15% next year.

To respond to this accelerated pace of expansion, the company is planning to spend about 1 billion baht to open two more distribution centres. One of the centres will be on a 100-rai plot in Samut Sakhon province, while the other is expected to be set up on a 50-rai plot in Chon Buri.
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Re: why 7-11 the most popular convenience store
« Reply #22 on: December 06, 2012, 11:00:11 PM »
See and touch many big changes?

Offline thaiga

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Re: 7-11 Get ready for Lawson convenience stores
« Reply #23 on: January 24, 2013, 03:08:41 PM »
Bored with seeing 7-11 everywhere?

Get ready for Lawson convenience stores coming to Thailand in February

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Re: Seven-Eleven’s pork products contain chicken
« Reply #24 on: March 14, 2013, 05:05:25 PM »
Thai netizens have been passionately debating about whether or not it is correct for some 7-11 pork products to have chicken on their ingredient lists


The Embattled Spicy Minced Pork with Sticky Rice Burger. Photo: 7eleven.in.th

A Pantip user created a forum thread last week, expressing his disappointment with 7-11 after he had found out that Spicy Minced Pork with Sticky Rice Burger contained 12.5% of pork, and surprisingly 7.5% of chicken. The person who opened the conversation claimed that he was allergic to poultry and had just discovered why he had felt physically uncomfortable every time he consumed the product.

The thread drew over 320 comments, which fell roughly into two groups. The supporters of the thread creator said that 7-11 should not have labeled their products as pork when chicken constituted up to 30% of the meat. The other side claimed that the fault fell on those who did not thoroughly study the list of ingredients before buying the food, and that the mixture of different types of meat in frozen or instant food is nowadays the norm.

Some online commentators dug deeper and came across other 7-11 pork products that share the similar recipes. Among the most notorious is Grilled Pork with Sticky Rice, comprising 10.6% of pork and 9.1% of chicken, raising a big question mark about whether those consuming the dish are eating chicken or pork.

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Offline thaiga

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Re: The First 7-Eleven in Thailand
« Reply #25 on: June 04, 2013, 06:57:57 PM »
The very first 7-Eleven store opened in Thailand on 1 June 1989 on Patpong Road in Bangkok.



These days there seems to be convenience stores on every corner in Thailand. In fact, at the end of 2012, there were 12,246 stores nationwide with 7-Eleven operating about 69% of these.

At the moment they have about 7,000 stores with plans to open another 550 this year. By 2018, it is estimated that there will be 10,000 7-Eleven stores in Thailand.

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Re: why 7-11 the most popular convenience store
« Reply #26 on: June 05, 2013, 12:27:54 PM »
That may be true for most of Thailand...but here in the Greater Pakthongchai region, Brian's Mini-Mart is a cut above the rest...that's all I can say.    :cheers

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Re: why 7-11 the most popular convenience store
« Reply #27 on: June 05, 2013, 02:53:51 PM »

Good for you pop and brian keep up the good work :)

They say every 2hrs 7-eleven opens a new store somewere in the world.

7-Eleven is now larger than McDonald’s worldwide, boasting more than 46,300 retail locations.

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sicho

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Re: why 7-11 the most popular convenience store
« Reply #28 on: June 05, 2013, 06:46:11 PM »
I heard that Brians's Moneymart is offering beer at half the retail prices for members of Korat Fart.  ;D

Offline thaiga

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Re: why 7-11 the most popular convenience store
« Reply #29 on: June 06, 2013, 02:44:09 PM »


I'm sure it was brian's happy hour. 1 drink for the price of 2 :cheers
Anyone who goes to a psychiatrist should have his head examined.

 



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